fritz-kola European Experiential Marketing Strategy

fritz-kolab – Our team developed a culture-driven creative partnership campaign that connects fritz-kola with culture (events, festivals, on trade, artists, etc.) while creating unique and impactful experiences for consumers. Designed to be sustainable, engaging, and effortlessly cool, just like an ice-cold fritz-kola – ‘fritz-kolab’ is a creative concept that seamlessly integrates art, music, and brand storytelling to connect with their target audience.

kommunity – kreators – konsumers – kontent 

The strategy includes on-trade activation mechanics that drive sales, awareness, visibility and consumer engagement. A collaboration with artists for impactful brand story telling, creating community and brand love at third party events, and an owned event strategy for the true fans who stand out from the crowd. All production items are created to be reusable materials reinforcing the sustainable approach of fritz-kola.

To kick-start the strategy, the pilot event for this campaign was Best Kept Secret festival in The Netherlands, featuring a collaboration with Belgian based visual artist Victor Verhelst. Flexible modular containers were created which allow fritz-kola to reinforce their brand identity while providing a stage for  kreators to showcase their work.

Whether collaborating with visual or music kreators, the container structure can be adjusted to each activation providing a black kanvas to create authentic, immersive brand experiences that spark engagement and build lasting connections & brand love.