Legendary Malts of Scotland

2026 | Brand Strategy & Concepts, Creative Production, Experiential Marketing

This multi-brand campaign, featuring the “Classic Six” – Dalwhinnie, Oban, Lagavulin, Cardhu and The Singleton – brought the premium essence of Scotland’s finest distilleries to the forefront of the retail experience. Our goal was to actively stimulate sales in specialist whisky retailers across BeNeLux, turning their visibility, influence and loyal customer base into real momentum: more store traffic, higher basket value, and stronger shopper loyalty through premium whisky experiences.

To move beyond passive shelf displays, we introduced a Passport loyalty programme, rolled out through selected Spec Stores. Layered onto this was a simple buy & win mechanic, giving consumers the chance to win a trip to Scotland, and turning a routine purchase into the start of a story, while leaving a lasting impression on shop owners and shoppers.

The aim was to build a seamless journey from the street to the shelf, striking a balance between ‘’accessible luxury’’ and genuine desirability, while designing equally for the consumer and the shop owner to maximize conversion on both sides. From the moment a consumer passed the storefront, they were pulled into the world of Legendary Mals. Window displays, staff uniforms and in-store theatre extended that immersion further, transforming a simple visit into something closer to a daydream of Scotland itself.

Please do not share with anyone under the legal drinking age. Drink responsibly. DRINKiQ.com