Loop Earplugs at Coachella
Loop Earplugs at Coachella 2025
- 2025 | Creative Production, Experiential Marketing
Loop Earplugs arrived at Coachella with a memorable, high-impact festival activation including a co-branded limited edition product, bringing their vibrant energy to one of the leading festivals of the world out in California, USA.
The unique collaboration aimed to raise brand love even further in the US & promote hearing protection on- & offline increasing sales. Loop chose to connect with the festival crowd via visually striking, mobile booths & teams – attracting attention and blending with the festival’s vibrant atmosphere, while reflecting Loop’s brand identity.
Our team was responsible for handling all aspects of the on site partnership – from brand strategy to concept design, full production and staffing. Including logistics, staff training, and other event practicals.
The aim was to create an eye-catching experience that not only attracted attention but also emphasized the importance of hearing protection while driving brand engagement and sales.
The design for the four bikes drew inspiration from the co-branded product : The bold and colorful aesthetic of Loop Earplugs combined with the Coachella plains during sunset. Embracing a minimalistic and sleek approach where less was more. The booths embodied Loop’s innovative spirit – compact in size but powerful in function and impact, maximizing both sales potential and user experience.
In addition to the design and production, our team provided comprehensive support in terms of staffing, ensuring the four mobile booths were staffed with energetic, knowledgeable Loop Ambassadors trained to engage attendees and maximize sales.
With thousands of units sold and countless meaningful interactions throughout the two weekends, the activation made a lasting impression. Festivalgoers were drawn in by the bold design and engaged by our energetic staff. The activation not only elevated brand love but laid a strong foundation for Loop’s further journey in the U.S. market.