Loop Earplugs at Tomorrowland 2024
Loop Earplugs at Tomorrowland
- 2024 | Creative Production, Experiential Marketing
In 2024, our team had the pleasure of partnering once again with Loop Earplugs to bring their event and festival campaigns to life.
At Tomorrowland, we developed an experience stand at the Dreamville campsite and a selling booth for the TML festival grounds. Next to this, we also produced 2 mobile selling bikes, raising brand awareness and giving festival-goers a chance to try-on and purchase the exclusive limited edition Tomorrowland Loop Earplugs.
As the mobile selling bike had been such a success in our previous edition we brought it back and added an extra bike to allow festival goers to easily approach our Loop ambassadors for advice and questions about the products.
Our team was responsible for every aspect of the activation from start to finish, including logistical planning, team briefing, on-site management, and the concept development, design and production of the selling booths and bikes. We translated the limited edition co-branded Loop Earplugs (Loop x Tomorrowland) strategic plan into a visual identity, refurbishing the booths and bikes as well as designing displays highlighting the functional benefits of the product to bring them in line with this identity.
Besides the functional product benefits being explained by the Loopers, our goal was to uplift Loop more as a cultural brand in the eyes of consumers. An interactive Loop game was introduced at Dreamville offering festival-goers a chance to win a dinner with a view on the Tomorrowland mainstage. The game put big smiles on the visitors faces leaving a lasting positive impression. The game encouraged countless people to enter the booth and deepened their connection with the Loop brand driving more sales as well as brand love.
Our activations not only crushed the challenging sales targets set but also helped protect visitors’ ears, allowing them to immerse fully in the Tomorrowland experience at Their Volume, creating a truly memorable impact for Loop Earplugs.