Loop Earplugs Destination Unknown in Ibiza

Months of anticipation built excitement with teasing videos, surprise packages, and games. A playful character, Loopius Maxximus, became the heart of the mystery, connecting employees globally through a hotline and hints. Every detail—from airport check-ins to boarding passes— was carefully planned to keep the destination under wraps until the very last moment.

To cater to everyone’s preferences, we designed activity packages inspired by Loop’s product categories: Quiet – for those who wanted a calm and relaxing experience, Engage – for those who wanted to step out of their comfort zone, and Experience – for the adventurous thrill seekers.

The trip included a myriad of fun activities – yoga, ice baths, KAP, soundwave therapy, graffiti, cliff diving, mountain biking and boat trips. Every experience was thoughtfully designed to match the Quiet, Engage, or Experience categories, while delicious shared meals brought everyone together.

Even at the destination, the mystery continued with a treasure hunt for five keys unlocking the final secret. As the sun set on the final evening, the grand reveal took place: the true identity of Loopius Maxximus and the message behind the trip – “It’s not about the destination; it’s about the journey.”