Loop Earplugs × McLaren at the Miami Grand Prix
Loop Earplugs × McLaren at the Miami Grand Prix
- 2026 | Creative Production, Experiential Marketing
Some brand partnerships just make sense. Loop Earplugs, built to protect your hearing without compromising the experience, and McLaren Racing, a team defined by precision, performance, and passionate fans. When Formula 1 rolled into Miami, we were ready.
To mark McLaren’s 100th Grand Prix, we brought a co-branded Loop x McLaren Switch 2 product to life with our sales booths and placed it exactly where it belonged. In the hands of the most dedicated fans in motorsport. Our mobile booths brought stopping power to the sun-soaked streets of Miami, cutting through the noise of one of the calendar’s most high-energy race weekends.
This activation was about introducing Loop Switch 2 to an audience that didn’t know they needed them yet and showing up for Loop fans at a moment they truly needed us. One-to-one conversations on the ground turned curiosity into genuine brand love, and the McLaren fanbase proved to be a natural home for everything Loop stands for.
Our team was the engine behind the activation, handling strategy, production and logistics so Loop could focus on what they do best: connecting with their audience.
The results confirmed what we felt on the ground, a strong product-environment fit, with performance & KPIs peaking on race day where we equipped fans ready to focus on the action.