Royal Botania – The Glasshouse
Royal Botania - The Glasshouse
- 2024 | Brand Strategy & Concepts, Live Events
The grand opening of Royal Botania’s stunning new showroom in Wommelgem, Belgium, was a moment to remember. Rooted in elegance and refinement, the new space named ‘The Glasshouse’, seamlessly blends sustainability and innovation, a true reflection of Royal Botania’s commitment to master craftsmanship.
Tasked with developing a concept and opening event worthy of this extraordinary space, our team set out to deliver a luxurious, magical night that embodied quality, sophistication, and class.
From start to finish, our team orchestrated every aspect of the event. We helped to develop the showroom’s name, managed the invitation process, and ensured seamless logistics, including transportation, accommodations, catering, and entertainment.
To ensure a VIP experience, we coordinated with 3 top hotels in Antwerp who included room drops with city guides, placed a Royal Botania desk as a central meeting point, and made swift adjustments for last-minute changes. Guests also traveled in style with our fleet of Royal Botania-branded V-Class vehicles and luxury coaches, tailored to meet every need.
The evening itself was magical. The exquisite culinary experience headed by chef Wout Bru, jaw-dropping acrobatic performances, and the lively evening performances allowed to showcase Royal Botania’s luxury furniture and accompany the impactful speeches while keeping a vibrant and buzzing atmosphere.
Every detail was designed to impress—from magnetic guest badges and branded leather coasters to intricate staff attire, each element contributed to an immersive, high-end experience.
This remarkable evening launched The Glasshouse in style and grandeur, leaving guests mesmerized. The luxury furniture spoke for itself while we wowed the guests from start to finish with the evening’s visuals, performances and refined touches. This gave an incredible introduction for the new showroom leaving everyone in awe.