Tanqueray Brand Integrations in Brussels

2024 | Creative Production

Made to be bold, Tanqueray entrusted our team to bring its unmistakable character to top on-trade venues in the capital of Belgium throughout spring and summer. Our mission was to put Tanqueray at the centre of those lively summer evenings, with the crisp T&T (Tanqueray & Tonic) as the perfect choice for every aperitivo moment.

To enhance Tanqueray’s allure and drive sales, we crafted a strategic plan to bring elevated brand visibility to flagship locations like Rooftop 58, Aum and Babette. As Diageo’s preferred production agency in Europe, our team designed, produced, and installed an array of sophisticated visibility items, including an elegant backbar with iconic Tanqueray signage, lush leaf-covered backdrops, LED displays, parasols, glassware and soft furnishings such as blankets and pillows—all designed to capture attention and create that extraordinary atmosphere.

These installations not only boosted summer sales but also established Tanqueray as the go-to aperitivo drink for those unforgettable hot evenings in the city.