The North Face at Tomorrowland Winter
The North Face at Tomorrowland Winter 2025
- 2025 | Creative Production
Named after the most unforgiving side of the mountain, The North Face challenges explorers to push boundaries with its iconic mantra: Never Stop Exploring. At Tomorrowland Winter, that mantra came to life through a scavenger hunt that spanned the entire Alpe d’Huez mountain.
Our team was responsible for producing & building both the branded totems and The North Face chalet on the festival grounds. The totems, small domes nestled across the slopes, challenged festivalgoers to venture off and explore the mountain. Installing these on the mountain slopes was a task to be handled with care. Expertise of mountain production was necessary to ensure safe and sturdy installation allowing visitors to explore with confidence.
At the heart of the experience stood The North Face chalet, a hub where the community came together. A dynamic photo wall displayed real-time uploads of the hunt, showcasing each explorer’s journey surprising them as they arrived in the chalet.
A ‘Name the drop’ interactive game was also installed using a touchscreen tv on the wall. This displayed the leaderboard tracking the fastest times of the participants in the hunt and the credit received in the ‘Name the drop’ game, igniting friendly competition as visitors raced to claim the daily prize.
A dedicated photo area was built to complete the experience, offering guests a place to capture their moment of triumph at the final stop of the adventure.
With high participation, daily winners, and a strong sense of community, this scavenger hunt was a resounding success—turning the mountains into a playground of discovery and staying true to the spirit of exploration of The North Face.