The Singleton at KaDaWe Berlin

2024 | Creative Production, Experiential Marketing

In 2024, our team once again returned to the iconic halls of Berlin’s KaDeWe to create a captivating experience worthy of The Singleton’s rich heritage. Our creative and production teams designed, produced, and installed a stunning brand display and a personalization booth that drew in luxury shoppers wandering through the store.

The eye-catching settings enticed the shoppers to explore while our Singleton ambassadors engaged directly with shoppers, offering tastings and sharing the brand’s story in a way that left a lasting impression—ultimately driving a positive boost in sales.

To elevate the experience further, we introduced a personalization booth, featuring skilled calligraphy artists who transformed the purchased Singleton bottles into a one-of-a-kind keepsakes. Customers collaborated with the artists to craft unique messages for their bottles, creating meaningful memories tied to the brand. One such message even included an anniversary date on which the couple agreed to open the bottle and enjoy it together — a true testament to the personal connections fostered through this activation.

The Singleton’s KaDeWe installation and personalization experience were met with great success and enthusiasm. Visitors praised the elegance and quality of the displays, while our ambassadors and calligraphy artists ensured every interaction deepened their connection to the brand. This engaging activation not only boosted sales but also strengthened customer loyalty, solidifying The Singleton’s place as a beloved choice for both special occasions and everyday indulgence.

Please do not share with anyone under the legal drinking age | Drink responsibly | DRINKiQ.com

Please do not share with anyone under the legal drinking age. Drink responsibly. DRINKiQ.com